Turkey Market Entry – Industry Focus: Animal Husbandry - Türkiye

What foreign companies must know before entering the Turkish market.

1. Snapshot Overview

Türkiye is one of the world’s largest animal production markets, supplying poultry, dairy, and red meat to domestic consumers and export markets across the Middle East, and beyond.

However, scale does not equal profitability.

The sector is structurally segmented:

• Poultry is industrialized, export-oriented, and consolidated.
• Dairy operates at scale but is constrained by unstable raw milk supply and farm fragmentation.
• Red meat faces a structural supply deficit and rising import dependence.

For foreign companies, Türkiye is not a uniform market, but a system shaped by productivity gaps, FX exposure, policy intervention, and uneven consolidation.

<aside> 💡

This snapshot provides a first strategic reading of:

• market size and production dynamics,
• key clusters and leading players,
• where opportunities exist—and where they do not. </aside>

2. Key Insights for Foreign Entrants

1️⃣ Scale hides structural fragility

Despite large production volumes, much of the sector—especially dairy and red meat—relies on small farms with negative unit economics. Volume growth does not imply a healthy or investable production base.

2️⃣ Poultry is the exception, not the rule

Poultry has absorbed inflation-driven protein substitution and developed export capacity, but remains exposed to export concentration risk and policy reversals. Its success is not easily replicable in other livestock segments.