Turkey Market Entry – Industry Focus: AgTech

What foreign companies must know before entering the Turkish market.

1. Snapshot Overview

This snapshot offers a first strategic reading of the sector for foreign companies evaluating Türkiye.

Türkiye is one of the largest agricultural producers in Europe and its surrounding region, with a diversified production base and strong export exposure. However, this scale is increasingly challenged by climate volatility, water scarcity, rising input costs and tighter quality and traceability requirements in export markets.

In this context, AgTech has become a structural lever, not an innovation add-on. Technologies are primarily adopted to manage risk, stabilize output and meet compliance requirements rather than to push yields alone.

A quick overview of the Turkish AgTech landscape:

• A mid-sized but fast-structuring market shaped by climate stress, water scarcity and export compliance pressure
• Technology demand driven by risk management and stability, not yield maximization alone
• Adoption concentrated among export-oriented farms, greenhouses, cooperatives and agribusiness integrators
• A fragmented production base that structurally limits mass-market deployment

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This snapshot offers a first strategic reading of the sector for foreign companies evaluating Türkiye — highlighting where demand is real, and where it is structurally constrained.

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2. Key Insights (3–4 strategic takeaways)